Let's Start the Climate Take Back
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If humanity changed the climate by mistake, we can change it with intent.
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Let's Start the Climate Take Back
- 1. LET’S START THE CLIMATE TAKE BACK
- 2. WE CAN CHANGE IT WITH INTENT. IF HUMANITY CHANGED THE CLIMATE BY MISTAKE... PHOTO:NASA CLIMATE TAKE BACK
- 3. WE HAVE THE POWER TO CHANGE OUR CLIMATE. AND NOW WE GET TO CHOOSE WHAT HAPPENS NEXT. CLIMATE TAKE BACK
- 4. WILL AVOIDING THE WORST BE OUR ONLY AMBITION? OR WILL WE CHOOSE TO CREATE... CLIMATE TAKE BACK
- 5. A CLIMATE FIT FOR LIFE Life thrives in a benign climate. We can all live, love, make, grow and progress within a stable global climate system. Turns out our species has the power to change our whole planet. That came as a bit of a surprise. But it’s time to get over it and get on with it. We’ve got the tools, we’ve got the ingenuity and we’ve got every living thing needing a climate fit for life. This is our awesome opportunity. CLIMATE TAKE BACK
- 6. MOST OF US WOULD CHOOSE A CLIMATE FIT FOR LIFE. SO WHAT’S HOLDING US BACK FROM TAKING CONTROL OF CLIMATE CHANGE? CLIMATE TAKE BACK
- 8. DOOM APATHY FEAR CARBON WEATHER EXTREME EXTINCTION DENIAL NEGATIVITY SACRIFICE OUR TWIN PROBLEMS We face two challenges to taking back our climate. One in our atmosphere and one in our heads. Today we have apathetic, confused and afraid people living in a carbon saturated system.* With the only solution offered; painful sacrifice to avoid the worst effects. * In a global survey conducted by Pew Research Center in 2015, publics in 19 out of the 40 nations surveyed cited climate change as their biggest worry, making it the most widespread concern of any issue included in the survey. According to the Scripps Institution of Oceanography the concentration of carbon dioxide in our atmosphere has risen past 410 parts per million as of May 2017. PHOTO:FLICKR/KIMSENG CLIMATE TAKE BACK
- 9. WHERE SHOULD WE START IN RESOLVING THESE TWIN PROBLEMS? CLIMATE TAKE BACK
- 10. COURAGE BELIEF HOPE CHANGE STARTS IN THE MIND We believe that how we think and talk about climate change can change everything.* Positivity, optimism and belief in our ability to solve climate change is a pre-requiste to actually doing so. * In 2006, research group ESRC reviewed 129 different studies of how people change their behaviour for the better and found that the least effective behavioural motivator was fear or regret. ADVANCE ACTION POSITIVITY CLIMATE TAKE BACK
- 11. AT INTERFACE, WE’VE ALREADY LEARNED THE POWER OF AMBITIOUS AND POSITIVE MINDSETS. CLIMATE TAKE BACK
- 12. “What’s the business case for ending life on earth?” RAY ANDERSON, FOUNDER OF INTERFACE MISSION ZERO (1994 – 2020) We believe this is possible because we've already experienced the power of a changed attitude. Our Mission 2020 target was to have no negative impact on the earth. Many in the business community thought this was impossible. But over 5,000 people at Interface have worked for decades to show that a business can be positive for the planet. And we discovered that our mindset can drive more than just our own action, it can also inspire others. CLIMATE TAKE BACK
- 13. OUR NEW MISSION At Interface, we’re convinced a fundamental change needs to happen in our global response to climate change. We need to stop thinking about how to merely limit the damage caused by climate change – and start thinking about how to create a climate fit for life CLIMATE TAKE BACK (2016 – UNTIL IT’S DONE) CLIMATE TAKE BACK
- 14. THIS VISION OF A CLIMATE FIT FOR LIFE IS TAKEN DIRECTLY FROM SCIENCE. CLIMATE TAKE BACK
- 15. THE SCIENCE OF A CLIMATE FIT FOR LIFE DON’T PANIC! This looks complex, but it’s actually a plan of action. stockholmresilience.org In early 2017 Professor Johan Rockström from the Stockholm Resilience Centre proposed a scientific model of how to reach safe climate limits. CLIMATE TAKE BACK
- 16. BREAKING IT DOWN Limiting global warming to 1.5 degrees within the next century will require an enormous amount of action, innovation and disruption across four major areas. While we radically decarbonize our current systems, we’ll also need to restore and protect natural carbon sinks, and scale up our own carbon drawdown technologies to support the biosphere. Finally, we’ll need to develop a business system that allows all of this to happen. New human carbon systems Radical decarbonization Restoring natural carbon sinks CLIMATE TAKE BACK
- 17. THE CLIMATE TAKE BACK PLAN We've turned the science into a plan to take back our climate. PHOTO:NASA CLIMATE TAKE BACK
- 18. HOW TO TAKE BACK THE CLIMATE Science tells us we need three elements for a climate fit for life, which can be translated into principles. We’ve also added a fourth: Industrial Re-Revolution. Because all the other three changes will need new business systems to make them work. LOVE CARBON LET NATURE COOL LEAD THE INDUSTRIAL RE-REVOLUTION LIVE ZERO CLIMATE TAKE BACK
- 19. LET NATURE COOL LIVE ZERO LOVE CARBON LEAD THE INDUSTRIAL RE-REVOLUTION Aim for zero negative impact on the environment Stop seeing carbon as the enemy, and start using it as a resource Support our biosphere’s ability to regulate the climate Transform industry into a force for the future we want THE CLIMATE TAKE BACK CLIMATE TAKE BACK
- 20. HOW WILL THE CLIMATE TAKE BACK WORK IN PRACTICE? CLIMATE TAKE BACK
- 21. LIVEZERO Aim for zero negative impact on the environment CLIMATE TAKE BACK
- 22. Aim for zero negative impact on the environment LIVE ZERO ZERO WASTE REDESIGN COMMERCE CUT WATER USE CLOSE EVERY LOOP 100% RENEWABLES ZERO POLLUTANTS RESOURCE- EFFICIENT TRANSPORT WHAT IS LIVE ZERO ADIDAS CLIMATE TAKE BACK
- 23. LIVE ZERO Radically reduce carbon emissions and toxic waste streams Radically reduce our water use Eliminate the concept of “waste” Switch to renewable energy sources wherever possible Redesign products so that resources can be reused infinitely Refocus on customer experience instead of material products Only use resource- efficient transport for people and goods ZERO WASTE REDESIGN COMMERCE CUT WATER USE CLOSE EVERY LOOP 100% RENEWABLES ZERO POLLUTANTS RESOURCE- EFFICIENT TRANSPORT Most companies already aim to cut their carbon footprint – but we need to aim higher. Our shared goal must be for zero negative impact on the environment by eliminating waste, switching to renewables, and drastically reducing carbon emissions. HOW TO LIVE ZERO CLIMATE TAKE BACK
- 24. Living on 100% renewable electricity in one of the world’s most beautiful locations One of the world’s most successful examples of a shift to renewable generation is the island of Yakushima. 100% fuelled by renewable sources. The islands annual energy demands of its 13,000 inhabitants are met by three hydroelectric power plants. It already produces more electricity than it can consume and has a long- term goal to become carbon-free. Provides a test bed for Nissan and Mitsubishi to develop vehicles completely powered by renewables. Eliminate any negative impact its business creates Mission Zero is Interface’s outstanding ambition to achieve zero negative impact on the environment by 2020. Interface achieved a 98% reduction in carbon emissions, with 95% of energy coming from renewable resources to date. They cut water use by 93% and now send zero waste to landfill. With 100% of raw materials for product development that are bio-based or recycled, Interface products have the lowest carbon footprint in the market. Bold leadership towards a sustainable aviation future Heathrow aspires to become a zero- carbon airport, taking it from creating a negative to a net positive impact. The airport will develop a ‘Centre of Excellence’ to solve some of the industry’s greatest challenges including creating a sustainable aviation fuel. As of 2017, Heathrow will be powered by 100% renewable electricity, and plans to use its leadership position of carbon neutral expansion by 2020 to ‘accelerate the era of sustainable flight’. YAKUSHIMA, JAPAN LIVE ZERO WHO LIVES ZERO CLIMATE TAKE BACK
- 25. LOVECARBON Stop seeing carbon as the enemy, and start using it as a resource CLIMATE TAKE BACK
- 26. USABLE DURABLE CARBON REUTILIZATION CARBON CAPTURE Stop seeing carbon as the enemy, and start using it as a resource LOVE CARBON WHAT IS LOVE CARBON CLIMATE TAKE BACK
- 27. LOVE CARBON HOW TO LOVE CARBON Carbon is a building block for life, and that means it can be a building block for us. What if we took captured atmospheric carbon and used it to create the things we use every day – plastics, concrete, fuel, and even products like shoes and carpet tiles? USABLE DURABLE CARBON REUTILIZATION CARBON CAPTURE Capturing carbon directly from source at industrial sites, or sequestering fugitive carbon from the atmosphere using technology that mimics photosynthesis Locking captured carbon into stable solids, such as plastics, and using the raw material to create products for use Preventing all forms of working durable carbon from becoming fugitive carbon again through reuse and recycling CLIMATE TAKE BACK
- 28. Turning today’s waste into the building blocks of tomorrow Carbon8 have developed revolutionary process that combines atmospheric CO2 and thermal waste to create the concrete blocks for the buildings of tomorrow. The aggregate is a genuinely carbon negative material with the amount of CO2 captured exceeding that used in production. Every tonne of blocks generated captures and stores as much CO2 as four trees do in a year. Carbon8’s latest plant at Avonmouth can capture as much CO2 annually as 200,000 trees. Removing carbon from our atmosphere by replacing oil with air AirCarbon plastic is made from carbon in the air, locking in carbon that would otherwise have remained in our atmosphere. This breakthrough technology inspired by the natural carbon- capturing processes of plants and microorganisms. 10 years of research led to the world’s first patented commercial carbon technology and product, the AirCarbon chair. The material is able to meet the performance requirements of a wide range of applications. Creating carbonates from air and flue gas to lock CO2 into products New Sky’s pioneering CarbonCycle process creates carbon negative raw materials, with chemical by-products that are useful but not harmful. CO2 is captured from the atmosphere, or from flue gas before it enters the atmosphere and turned into carbonates (safe, mineralized forms of CO2 ) that are identical to conventional “fossilised’ counterparts. The carbonates (and chemical by- products) are versatile and have a wide range of applications in manufacturing , food production and water purification. LOVE CARBON WHO LOVES CARBON CLIMATE TAKE BACK
- 29. LETNATURE COOL Support our biosphere’s ability to regulate the climate CLIMATE TAKE BACK
- 30. Support our biosphere’s ability to regulate the climate LET NATURE COOL AFFORESTATION AND REFORESTATION WETLAND RESTORATION BLUE CARBON HABITAT RESTORATION ENHANCED WEATHERING SOIL MANAGEMENT WHAT IS LET NATURE COOL CLIMATE TAKE BACK
- 31. Greening our urban spaces, our farmland, and replanting the forests we’ve lost Ensuring our soil has all the nutrients it needs to manage carbon effectively Replanting and protecting wetland habitats Using minerals that sequester carbon as they “weather” Restoring our salt marshes, mangroves and sea grasses LET NATURE COOL AFFORESTATION AND REFORESTATION WETLAND RESTORATION BLUE CARBON HABITAT RESTORATION ENHANCED WEATHERING SOIL MANAGEMENT HOW TO LET NATURE COOL Nature has the power to regulate the climate – but only if humanity doesn’t get in the way. Right now, the excess carbon we’re emitting is interfering with this regulation system. We need to restore the Earth’s core ecosystems and make space for life itself to stabilise our climate. CLIMATE TAKE BACK
- 32. Turning sea urchins into food and keeping kelp forests flourishing Urchinomics harvests and cultivates sea urchins as a gastronomic treat, protecting our ‘ocean rainforests’. Overfishing has allowed urchin populations to increase. Their grazing destroys kelp forests, an important carbon sink. The Urchinomics harvesting process increases the yield of food-quality urchins from 15% to 90%, and locks in around 60m tonnes of CO2 . Scaling up reforestation by using drones to plant a billion trees Founded by an ex NASA employee, BioCarbon Engineering’s goal is to plant one billion trees using airborne drone technology. Drones are deployed to disperse biodegradable seed pods carrying germinated seeds. Just one drone can carry 300 seed pods, and can plant 100 hectares in a 36 hour period. A global challenge to create buildings that give more than they take The Living Building Challenge is a building certification scheme that has got people around the world constructing buildings that have a positive impact on the human and natural systems that interact with them. The standard ensures buildings are self-sufficient, healthy for occupants and remain within the resource limits of their site. Hundreds of projects are already certified or on their way to certification. LET NATURE COOL WHO LETS NATURE COOL CLIMATE TAKE BACK
- 33. LEADTHE INDUSTRIAL RE-REVOLUTION Transform industry into a force for the future we want CLIMATE TAKE BACK
- 34. PURPOSEFUL ADVOCACY RADICAL COLLABORATION NEW BUSINESS MODELS GLOBALLY ALIGNED GOALS Transform industry into a force for the future we want LEAD THE INDUSTRIAL RE-REVOLUTION SUSTAINABLE FINANCING NEW RULES OF GOVERNANCE And so much more! There are no limits to human ingenuity. WHAT IS LEAD THE INDUSTRIAL RE-REVOLUTION NASA FLICKR/SAN DE E PACH ETAN.COM FLICKR/U K DFI D CLIMATE TAKE BACK
- 35. LEAD THE INDUSTRIAL RE-REVOLUTION NEW BUSINESS MODELS GLOBALLY ALIGNED GOALS Business agendas that reference the SDGs and targets set in line with planetary needs Platforms, networks and coalitions for cross-sector transformation Lobbying, taking a stance, using influence, and lending a voice for positive change SUSTAINABLE FINANCING Accounting and investment to accelerate sustainability And so much more! There are no limits to human ingenuity. Transformational leadership and more increasingly diverse stakeholders Disruptive businesses, product to service changes and social enterprise There’s no doubt that industry has been a force for human progress. But the unintended environmental consequences of industrialization have been severe. We didn’t know what we were doing then, but we do now. What we need are new models of low-carbon, inclusive and collaborative business that deliver value for everyone. Starting with, but not limited to: HOW TO LEAD THE INDUSTRIAL RE-REVOLUTION PURPOSEFUL ADVOCACY RADICAL COLLABORATION NEW RULES OF GOVERNANCE CLIMATE TAKE BACK
- 36. Advocating for a healthy, liveable and sustainable built environment Architects Advocate is a network of architectural practitioners who have publicly acknowledged their duty to drive climate action. The nonpartisan network calls for meaningful legislation and policy on climate change, in order to protect healthy and livable communities and cities. Over 1000 architects have committed to “speak up and speak out”, recognizing climate change as the biggest challenge and the greatest opportunity facing their profession. An accounting tool that makes reducing impact drive performance Kering’s pioneering Environmental Profit & Loss tool allows brands to effectively measure environmental impact in monetary terms. Kering are able to account for the production and processing of 200+ raw materials in more than 120 countries through the EP&L EP&L methodology is open- sourced to drive sustainable supply chains across all product manufacturing industries. A universal approach for business to transition to a low-carbon economy Science-based targets show how much a company needs to reduce its greenhouse gas emissions to keep us below two degrees of warming, compared to pre- industrial levels. The Science Based Targets initiative offers companies guidance, tools, and technical assistance for setting science- based targets. Science-based targets are ushering in a new era for sustainability in business, with 260 companies signed up to setting targets in this way. LEAD THE INDUSTRIAL RE-REVOLUTION WHO LEADS THE INDUSTRIAL RE-REVOLUTION CLIMATE TAKE BACK
- 37. THERE ARE SO MANY EMERGING EXAMPLES OF POSITIVE CHANGE. BUT IS INTERFACE ALONE IN BELIEVING WE CAN REALLY TAKE BACK THE WHOLE CLIMATE? CLIMATE TAKE BACK
- 38. This included change-makers and thought leaders, from a range of sectors and from across the world. 404 responded. Following that survey, we then partnered with Net Impact to survey the next generation of business leaders (aged between 18 and 35 year old). Over 300 responded. These are just some of our findings... Find the full survey insights report on our website, and discover what climate experts and young business leaders really think is going on in climate change today. TO ANSWER THIS QUESTION, INTERFACE INVITED CLIMATE EXPERTS FOR THEIR RESPONSE TO THIS IDEA READ THE FULL REPORT CLIMATE TAKE BACK
- 39. YES, IT WOULD BE DIFFICULT BUT POSSIBLE NO, THINGS HAVE ALREADY GONE TOO FAR WE ASKED Do you believe we can take back our climate, and, make a climate fit for life? 95% 5% CLIMATE EXPERTS CLIMATE TAKE BACK
- 40. YES, IT WOULD BE DIFFICULT BUT POSSIBLE NO, THINGS HAVE ALREADY GONE TOO FAR YES, IT WOULD BE DIFFICULT BUT POSSIBLE NO, THINGS HAVE ALREADY GONE TOO FAR 91% 9% YOUNG LEADERS 95% 5% CLIMATE EXPERTS The next generation of business leaders was less optimistic. CLIMATE TAKE BACK
- 41. 11% 27% BECAUSE WE HAVE EVERYTHING WE NEED BECAUSE WE BELIEVE IN HUMANITY BECAUSE HOPE IS NECESSARY BECAUSE NATURE WILL PREVAIL ANYWAY BECAUSE WE’VE OVERCOME SIMILAR CHANGES 45% 6% 8% 3% CLIMATE EXPERTS YOUNG LEADERS 28% 57% 5% 13% Please note that we asked climate expert respondents to give free text responses to our questions. Many of their responses covered more than one of the themes in this report – so the percentages in this graph do not add up to 100. For the climate experts, the most compelling reason to believe is that we already have everything we need. While the young leaders agreed with the power of this argument, they are more inspired by their belief in humanity. WE ASKED Why do you believe it’s possible? CLIMATE TAKE BACK
- 42. THE RENEWABLE ENERGY REVOLUTION BUSINESS COMMITMENTS INNOVATIVE TECHNOLOGY CHANGES IN HOW WE MANAGE NATURAL SYSTEMS GOVERNMENTAL INITIATIVES WORLDWIDE MOVEMENTS VALUES OF YOUNGER GENERATIONS THE PARIS CLIMATE AGREEMENT MULTI-STAKEHOLDER PARTNERSHIPS 6% 9% 9% 5% 14% WE ASKED What is the best example of Climate Take Back already happening? When we asked our climate experts for examples of Climate Take Back, we received over 250 suggestions. The young business leaders responded to these, with huge optimism for renewables and a confidence in their own generation. 23% 18% 7% 9% 10% 8% 1% 7% 5% 5% 1% CLIMATE EXPERTS YOUNG LEADERS 43% 18% Please note that we asked climate expert respondents to give free text responses to our questions. Many of their responses covered more than one of the themes in this report – so the percentages in this graph do not add up to 100. CLIMATE TAKE BACK
- 43. 34% said it was ‘business as usual’ holding us back. The phrase ´business as usual’ was often repeated. And issues of vested interests, short termism and political ennui have been included within this category. Climate experts believed there was one factor above all holding back progress on climate change. WE ASKED CLIMATE EXPERTS What would make Climate Take Back impossible? CLIMATE TAKE BACK Fixations and short term gains over long-term prosperity. “ Policy markets caught by the tragedy of the horizons. “ When companies talk about the need to tackle the climate issue, yet still focus on selling more stuff to generate more profits and create more waste, without seeing the need to change to more sustainable business models. “ Complacency and continuation of the business as usual lifestyle. “ Lack of transformation of the policy, market and social systems that pattern and drive current modes of economic production. “
- 44. This mindset challenge was raised by experts across sectors and geographies. WE ASKED CLIMATE EXPERTS What would make Climate Take Back impossible? One additional fascinating barrier emerged from the experts. 15% said we will never take back the climate unless we believe we can. CLIMATE TAKE BACK Where there is a will there is a way. “ Not believing it is possible.“ Disengagement of people to take actions and believing they can’t make a difference. “ Not doing anything. Focusing on the negatives. “ Gloom porn. Focusing on how awful life could be, on how bad we are. “ Not being able to imagine a positive future. People not being inspired to make changes. “
- 45. Several climate experts added spontaneous responses to the question, identifying the need for A new story. Take the message to ‘non believers’. Inspire people by showing them that it’s already happening. “ “ Build a narrative about climate take back. Climate change is seen as a disaster to avoid. You are trying to reframe it as a positive opportunity. “ CLIMATE TAKE BACK
- 46. IF WE NEED A NEW STORY FOR OUR CLIMATE FUTURE, WE NEED YOU. CLIMATE TAKE BACK
- 47. GET INVOLVED, AND GET ACTIVE. • Join the planning and share your examples of Climate Take Back in our LinkedIn Group • Read the full Insights Report from our survey • Visit our website here AND ABOVE ALL… CLIMATE TAKE BACK
- 48. STEAL THESE SLIDES! These slides are open-source. Please take, reuse and adapt them to help others chose a climate fit for life If we are going to change minds, and increase ambitions then we all need to tell a different story. So please help make the climate take back a reality. CLIMATE TAKE BACK